Webinar – Giving a webinar is enjoyable and productive, and it helps to increase your brand’s equity and sales outcomes. But how do you get enough of the right people in front of the right people?
Because webinars have been hosted for nearly as long as the Internet has been accessible to a broad audience, there is a wealth of information available on the subject. We know how, when, and where you may contact your target audience in order to market your webinar the most effectively.
Applying the appropriate marketing approach to your webinar will not only improve your revenue but will also help you build a more meaningful relationship with your audience and establish yourself as an expert in your field.
For those of you who have been wondering how to effectively promote your webinar, this post will help you. We’ll go over some clever methods that every b2b demand generation agency suggest, and that you can use as part of your marketing strategy, how to promote the webinar, and how to follow up with your audience after the webinar has concluded.
Table of Contents
Use Paid Ads
You can reach a broader audience than your fans and followers by using paid advertisements such as Facebook ads and Google AdWords. This includes people who would be the appropriate audience for your [webinar] but have not yet heard of you.
You can customize demographics and interests on each platform, as well as exclude specific audiences and hobbies, to ensure that you receive the most relevant results possible. If you are just starting out and don’t have a significant following, this strategy can be really beneficial.
Send a Promotional Email Campaign
No matter the size of your list, you should send out an email announcement and notify your subscribers about your upcoming webinar. Share details about the webinar and be sure to include a prominent call to action that sends them directly to the registration page.
Promote on Social Networks
By promoting your webinar via social media, you will be able to share it with your followers, who will in turn be able to spread the word to their own networks about the event.
Add a call to action in your social media bio, along with a link to the webinar landing page, so that anybody who views your profile will be able to view it.
Create a Subscription Option when Leaving your Site
Think to consider incorporating an email list subscription plugin into your website to display a pop-up window that invites people to sign up for your webinar just as they are about to leave your site.
As a powerful tool for generating new consumers, webinars should not be overlooked as a way to turn visitors into subscribers as soon as they leave your site.
Include a Call to action below Blog Posts
Include a call to action at the bottom of blog posts that cover related themes as another effective strategy to drive traffic to a webinar page on your website.
People are likely to be interested in learning more about a topic if they have shown an interest in learning more about it. It is just providing them with the opportunity to do so that you are inviting them to a webinar.
Consider being a Guest Author
Being a guest author has long been recognized as a successful marketing tactic, so why not use this to your advantage when inviting your audience to attend a webcast? The subtitle of the webinar, as well as the short bio that explains to viewers why you are an authority on the topic, are both acceptable additions.
Keep in mind, however, that you will need to carefully plan and schedule your webinar as well as your guest author post to ensure that everything is in sync and that visitors do not come to the landing page long after the webinar has concluded.
How to follow up after the Webinar
Providing all registered participants with access to the information for a limited period of time is an excellent approach to see a spike in sales. In most circumstances, it is advisable to keep the replay link up for at least 48 hours to ensure that everyone gets the opportunity to see it again afterward.
Also, try turning your webinar into a workshop that can be turned into a digital asset that you can sell or that is only available to your email subscribers as a free download. Until such time as you are ready to host another webinar, you will also need to remove the registration page or redirect it to your home page.
The Bottom Line
If you want to attract the attention of your target audience, marketing your webinar is essential. Following the selection of your webinar topic and the creation of an outstanding landing page, put the suggestions in this article into action to properly advertise your webinar.
