Today, content marketing is one of the most essential strategies that businesses utilize. After all, consumers are always looking for quality content and information whether it be the latest news or the Super Bowl odds and any other relevant topic that might interest them. They also expect from businesses to provide them with relevant content at all times.
Therefore, when companies create a content marketing strategy they have to make sure that their efforts are producing viable results. The best way to determine that is to track vital content marketing metrics. With that in mind, here are a few of the most important content marketing metrics every business should be tracking.
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Most important content marketing metrics businesses should be tracking?
- Social shares
- Organic traffic
- Click-Through-Rate (CTR)
- Backlinks
- Customer retention
- Bounce rate
- Time spent on page
How can businesses ensure they are tracking the right metrics?
To put it simply, the purpose of your content marketing strategy is to assist you in achieving particular business goals and objectives. You’re looking at the appropriate things if you select the metrics that will help you determine whether or not your content marketing is accomplishing its goals. Selecting the appropriate metrics ultimately boils down to figuring out what you want to accomplish with your content marketing plan and keeping an eye on KPIs that will show your progress.
How can businesses make sure their content marketing strategy is on track?
Content marketing metrics can tell you a lot of things but you must be able to interpret the data in order to determine if your strategy is right on track. For example, when you’re measuring organic traffic you may se an increase in website visitors. But where are these visitors coming from? Are they coming from social media platforms where you published your content recently or are they coming from sources unrelated to your content?
The bounce rate is the same. If your bounce rate is high, you need to figure out why people are bouncing in the first place. For example, are they leaving your home page quickly because they don’t like the layout, or are they leaving after seeing your content pages for a while? You may learn more about your content marketing efforts by delving deeper into the data analytics generate, but first you must learn how to interpret and comprehend the information these metrics are giving you.
Metrics related to content marketing are crucial for any company. They can inform you whether or not your strategies are working, so you should always be keeping an eye on how your campaign is doing so you can adjust as needed.
