Photography – A high-quality website helps your law firm stand out and produces a myriad of benefits you can’t get otherwise. However, are you integrating fascinating and worthwhile real photos onto your site? Unfortunately, not enough businesses understand this process, and they end up losing out because they don’t take professional photos seriously.
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Why Professional Photographers Help Out Here
While great photos help to transform your website, it is essential to hire a high-quality professional photographer who understands this process. They’ll understand the types of shots you need and can help to build your site.
Then, your website will stand out and potentially draw in a wider range of customers if appropriately handled, smoothly, and efficiently. Here are a few reasons why professional photos benefit you and make your site better.
Pictures Tell a Fascinating Story
Your website has the chance to do more than advertise your business and draw in customers. It can tell stories that bring people back to your time and time again. Professional photographs help here by drawing in potential customers and telling stories. Useful photos include:
- Troubled individuals “plagued by legal troubles.” Such photos tell a story and draw in potential customers by helping them empathize with the situation.
- Happy and satisfied customers. These pictures tell an obvious story: working with you will help to improve their chances of winning and make their life better than ever.
- Smiling and professional lawyers. Post pictures of your legal team smiling and in professional and powerful poses (looking directly at the camera with great posture) to inspire confidence.
These types of pictures make your website seem more professional and tell a pretty obvious tale. Those plagued by legal troubles can turn to your trustworthy and caring team to get help. Real photos, not stock shots saw 100 times before, help to seal the deal here.
Headshots Make Your Firm More Personal
When potential customers come to your website looking for legal help, they may be distraught, upset, and need emotional comfort. Looking through pages of words and complex legal jargon may drive them off and even upset them. However, a page where they can see headshots of your legal team can show a higher level of empathy that your customers may not even consciously notice.
Why is that the case? Simply put, seeing a smiling face that they can attach to your name humanizes you in a way that other steps cannot. Perhaps you’ve experienced this in your life in some way. Take, for example, the difference between talking to a client via email and meeting them in person. Once you’ve seen them and put a face to their words, your emails likely take on a new tone to suit it.
Thankfully, a professional photographer can help you achieve that goal by taking great headshots that present your team in the best possible light. They’ll adjust the lighting, help you choose great clothes, and offer you in the best possible way. Doing so can help to give you the kinds of headshots you want and make your team stand out compared to other law firms in your service area.
Pictures Increase Your Branding
Branding is everything in the business world, and your law firm is no different. It would be best if you created a specific brand that is appropriate for your services and your team. For example, if you focus on family law, you need to create a welcoming image that makes people trust you. Your website must include comforting language and beautiful photos that help to enhance your brand and make it more welcoming.
Professional photos help with your branding, in general, because you can eliminate the kind of cheap, over-used, and obvious stock photos other sites use. Those pictures will save you money, yes. But your customers aren’t stupid. If they’re researching multiple legal websites and see the same couple of stock photos shared between them, they’ll consciously and unconsciously assume you’re less professional.
Even better, great photos help customers to find you in other ways. For example, high-quality and optimized photos (as chosen by Google) show up in image searches first. Even better, these searches link back to your website and help it rank higher. Remember, ranking well on search engines is all about quality, not quantity, and your photos should be as high-quality as possible to help here.
Take Your Website to the Next Level
By hiring a professional photographer, you give your law site the chance to catch more views and rank even higher in Google searches. That goal helps to ensure that you get the most potential customers and helps boost your financial stability. And if you want award winning website designs for lawyers, you should reach out to us to learn more about our available options and how we can help you thrive.
